Crocodiles - Sunday (Psychic Conversation #9) (by Souterrain Transmissions)
"Why this dramatic change from social media purists who once declared war on advertising?"
Installations at The World of Coca-Cola Museum by Nando Costa // In the fall of 2011 Superfad and I collaborated with Second Story to creative direct the execution of various installations for the new Secret Formula exhibit at the Coca-Cola Museum in Atlanta, Ga. In this new exhibit, visitors are challenged on their ideas about what is fiction and what is truth about Coca-Cola’s secret formula. Credits: Creative Director: Nando Costa Art Director: Gretchen Nash 2D Animation: Paul Cantor, Brian Merrell, Allen Lau, Justin Pae Editor: Ryan Haug Producer: Nicole Dundas Executive Producer: Chris Volckmann
"What’s having a bad client like?
For bad clients, the means is more important than the end. They live to control and micromanage the process. They delay approvals and won’t commit. They believe that their high-touch involvement is helping things, when it is actually derailing the process, de-motivating teams and leading to uninspired work. Interestingly, bad clients aren’t necessarily afraid of delivering uninspired work. They would rather produce a shitty campaign and blame the agency for it, than produce a stellar campaign and not get credit for it. Great clients are fearless and increasingly hard to find."
For bad clients, the means is more important than the end. They live to control and micromanage the process. They delay approvals and won’t commit. They believe that their high-touch involvement is helping things, when it is actually derailing the process, de-motivating teams and leading to uninspired work. Interestingly, bad clients aren’t necessarily afraid of delivering uninspired work. They would rather produce a shitty campaign and blame the agency for it, than produce a stellar campaign and not get credit for it. Great clients are fearless and increasingly hard to find."
— Digiday - Confessions of an Agency CEO (via danielcaeiro)
Chase No Face / BELL by Francisco Zamorano // A music video for BELL bellinspace.com Visuals by Zach Lieberman, Francisco Zamorano, Andy Wallace, and Michelle Calabro. (note: no post-production effects were used in this video. everything on the face is happening in real-time, via hacked Kinect, laptop and LED projector. It’s built using FaceTracker code from Jason Saragih) some making of shots: vimeo.com/26704695
Kevin Laland - The Evolution of Culture by UBC
SXSW 2012: Light Trikes by frog //
"You didn’t sidestep learning Microsoft Word because you weren’t a writer. So why sidestep the fundamentals of the web because you’re not a designer or programmer? After all, learning to type has turned out to be pretty handy."
— Time For New Prerequisites in the Work Space | GLOW Interactive | BLOG
RED by RED // ¨Based on a true fairy tale¨ As the silhouette of a lonely girl runs through the woods, something in the shadows is lurking her. RED is an animated short film, which presents a new version of the classic tale ¨Little Red Riding Hood¨ by Charles Perrault. The directors Jorge Jaramillo and Carlo Guillot explore more thoroughly the drama, horror and realism of the story. A journey of feelings and moments, with visual and musical elements existing only to carry a clear and strong narrative. In RED the directors based on traditional shadows animation, giving it a new perspective by using technology to create a new concept, while maintaining the visual and narrative force of the classic technique. The production of the film was done almost entirely by the two directors and musician/composer Manuel Borda, who completed the story by reinforcing all emotions through it. Jorge Jaramillo www.jorge-jaramillo.com Carlo Guillot www.youtube.com/carloguillot
"I think that people’s emotional connection to our products is that they sense our care, and the amount of work that has gone into creating it."
