Fresh snippets for interactive creativity
(by @armandoalves)
Background Illustrations provided by: http://edison.rutgers.edu/

the ad agency should be selling itself with the magic moment. This should be a way to discriminate agencies from no agencies and good agencies from bad agencies. And it should be the grounds on which agencies justify their fees and the fees attached to recruiting the best talent. We are not guaranteeing magic moments. But we are increasingly their likelihood. By More thoughts on advertising’s “magic moment”