We need a social network that acknowledges that we all have facets, and that it’s OK for us to pick and choose each other based on our interests. In my experience, the amount of happiness you feel on a social network seems to relate more closely to how much the content caters to your interests.
the ad agency should be selling itself with the magic moment. This should be a way to discriminate agencies from no agencies and good agencies from bad agencies. And it should be the grounds on which agencies justify their fees and the fees attached to recruiting the best talent. We are not guaranteeing magic moments. But we are increasingly their likelihood.
By More thoughts on advertising’s “magic moment”
At Duval Guillaume we search for what we call the ‘provocative insight’, those insights that are recognizable but often left unsaid. It’s there that we find a territory that will help us search for those creative ideas that will get people to talk about brands.
“I knew that I wanted to use the mirror and also do something funny with the caption. At some point, I thought, what if the character is texting to himself in the mirror?” Joe Dator and other New Yorker cartoonists describe the feeling when inspiration strikes: http://nyr.kr/1dod6P6