aSourceOfInspiration.com
Fresh snippets for digital creativity
Nov 21
“ In research conducted to develop BrandDynamics, we asked people what brands they would consider buying. Based on their subsequent purchasing behavior, we observed that people were less likely to follow through on their consideration to purchase small brands than large brands. Why? Because there are other factors, besides consideration, that stop them from doing so. For instance, a small brand is less likely to be available when they shop the category than a brand leader.
“ An organization that wins by exercising power starts to lose the ability to win by doing better work.
Nov 19
“ almost 100 million more people are reached by radio in a week than are reached by Google in a month.
Nov 17
“ Yes, online is fantastic in part because it is measurable, but just because we can measure something doesn’t mean it’s always the right thing to measure.
Nov 16
“ The top 10% of users in our study account for 65.5% of total tweets and one in four tweets were retweet of another user’s content, showing that the users who tweet the most are not always the most influential.
“ We summarize our research by the statement that Web Ecology studies the relationship of the nature of data and the behavior of actors on the internet.
Nov 15
“ I think, very often, story is just something to hang all the important bits on. And not in a significant, meaningful way, like a backbone or a scaffold. It’s more of a coat-hanger. The actual stuff that connects isn’t about plot or narrative; it’s texture, observations, images, jokes, juxtapositions, felicitous phrases and little moments of aha.
