“ the impression generated by one consumer watching a given spot presented within long form online video, in full screen mode, is at least as valuable as an impression delivering the same spot to the same consumer on traditional TV
aSourceOfInspiration.com
Fresh snippets for digital creativity
Aug 19
Aug 15
“ In a key milestone for the digital industry, Ofcom UK Communications Market Review 2008, has just revealed that online advertising spend has finally outpaced advertising on mainstream TV.
Aug 14
Aug 13
“ All other things being equal, people pick what pays the best. All other things being equal, people buy the cheapest one. Fortunately for marketers, all other things are rarely equal.
Jul 30
“ companies and marketers better start spending more time listening to their customers and potential customers and less time spending hours upon hours figuring out their next award-winning – but “no-customer-getting” – 30-second television commercial. Your power consumers are going to take ownership of brands, and their referral power is now on steroids.
Jul 22
“ We talk about social media all the time, but she’s 4 and her favorite thing is the word processor. it makes me wonder. maybe the “blank page” is the more creative app after all.
“ Egommunication is a form of communication where you can share a message or piece of content with someone based on their own consistent habit of checking mentions of themselves and their content online
Jul 19
“ There are many reasons why marketers start with a high price initially. One big one is to work the demand curve, i.e., get a high price from the portion of the market willing to pay that much before dropping the price to reach a larger number of customers. A key benefit of this strategy for new products, though, is that a high anchor price is established in the minds of customers, making each subsequent reduction a bigger bargain
“ Apple’s iPhone marketing has done a good job of using anchor pricing to keep demand strong. When they first released the iPhone, it was at a price of $499 to $599, establishing the initial anchor for what the unique product should cost. To the chagrin of early adopters, they dropped the price by $200 after only a few months - creating an apparent bargain and stimulating more sales. When they introduced the iPhone 3G, pricing was as low as $199, and they sold a million phones in three days.