Fresh snippets for digital creativity
Jul 10
If you take a broad enough definition of trust, then it would explain basically all the difference between the per capita income of the United States and Somalia,” ventures Steve Knack, a senior economist at the World Bank who has been studying the economics of trust for over a decade. That suggests that trust is worth $12.4 trillion dollars a year to the U.S., which, in case you are wondering, is 99.5% of this country’s income. If you make $40,000 a year, then $200 is down to hard work and $39,800 is down to trust.
Jul 09
Twitterers are more interested than the others in many subjects but skew particularly high in all news categories, restaurants, sports, politics, personal finance and religion. They also especially like pop culture, with music, movies, TV and reading, ranking higher than average. And their buying habits mirror that. They’re more likely to buy books, movies, shoes and cosmetics online than the other groups
Jul 08
Whenever there are ways of communicating in private, they will be used to share copyrighted material. If you want to stop people doing this, you must remove the right to communicate in private. There is no other option. Society has to make a choice.
Jul 06
Want to know why we have a zombieconomy? Because the beancounters killed the incentives to create real value
Jul 05
I admit that I’m addicted to gadgets but I also voted “sad” in the above poll. I like to think that “technological minimalism” will eventually come into vogue and advanced technology will be integrated into our lives without demanding so much of our attention.
For the most part, the things that brought most happiness were the ones that kept me hanging out with my friends.
their happiest objects were those that tended to encourage or contribute to an experience, rather than the simple possession of manipulation of an object
Jul 03
When the odds of even 1,000 people viewing your video in a month’s time are only 3 percent, however, it’s tough to argue that hitting it big on YouTube is anything more than dumb luck
Jul 02
The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem
Why should the Internet be different from print or TV or radio in the ability to create a branding value versus direct response? There’s no inherent reason why the Internet shouldn’t be used for branding in addition to direct response.